insights Case Study

City-wide Ballot Measure: Measure B

Burbank, California, November 2016

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Challenge

City-wide Ballot Measure Measure BFor nearly two decades, the City of Burbank, CA and the Burbank-Glendale-Pasadena Airport Authority had been locked in dispute over plans to replace the existing 14-gate terminal of the Burbank Airport.

However, in 2000, Burbank voters approved an initiative that required voter approval of any discretionary agreement between the City and the Airport Authority regarding a replacement terminal, recognizing the long need to replace the aging infrastructure.

On August 1, 2016, the Mayor, Vice Mayor, and two Council Members voted to approve the agreement for the Replacement Terminal and to place the matter before Burbank voters on the November 8, 2016 ballot, Measure B.

Solution

First, Measure B galvanized a diverse group of Burbank community leaders, who collectively became the official committee in favor of the 14-gate replacement terminal. This committee brought the strategic insights group to lead and manage the entire campaign.

Given less than 3-months, the strategic insights group developed a comprehensive strategic plan to educate the public on the facts regarding the drafted development agreement between the City and Burbank Airport as well as the importance of building a safe and modern 14-gate passenger terminal. We achieved this by fundraising, education, community engagement, outreach and PR to nearly 100,000 Burbank residents. the strategic insights group also helped the campaign committee obtain over 100 key endorsements from elected officials, business leaders, and prominent citizens.

Outcomes

With a committee that felt empowered by the need for public safety via a revamped airport terminal and a committed team of strategic insights group staff members and volunteers, the campaign for Measure B was able to inform and educate residents. On election night, November 8, 2016, Burbank voters overwhelmingly passed the measure by 70%, making this the single largest land-use project to be approved by voters in the history of the City

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