City-wide Ballot Measure: Measure B

Challenge

City-wide Ballot Measure Measure BFor nearly two decades, the City of Burbank, CA and the Burbank-Glendale-Pasadena Airport Authority had been locked in dispute over plans to replace the existing 14-gate terminal of the Burbank Airport.

However, in 2000, Burbank voters approved an initiative that required voter approval of any discretionary agreement between the City and the Airport Authority regarding a replacement terminal, recognizing the long need to replace the aging infrastructure.

On August 1, 2016, the Mayor, Vice Mayor, and two Council Members voted to approve the agreement for the Replacement Terminal and to place the matter before Burbank voters on the November 8, 2016 ballot, Measure B.

Solution

First, Measure B galvanized a diverse group of Burbank community leaders, who collectively became the official committee in favor of the 14-gate replacement terminal. This committee brought the strategic insights group to lead and manage the entire campaign.

Given less than 3-months, the strategic insights group developed a comprehensive strategic plan to educate the public on the facts regarding the drafted development agreement between the City and Burbank Airport as well as the importance of building a safe and modern 14-gate passenger terminal. We achieved this by fundraising, education, community engagement, outreach and PR to nearly 100,000 Burbank residents. the strategic insights group also helped the campaign committee obtain over 100 key endorsements from elected officials, business leaders, and prominent citizens.

Outcomes

With a committee that felt empowered by the need for public safety via a revamped airport terminal and a committed team of strategic insights group staff members and volunteers, the campaign for Measure B was able to inform and educate residents. On election night, November 8, 2016, Burbank voters overwhelmingly passed the measure by 70%, making this the single largest land-use project to be approved by voters in the history of the City

Sector-Wide Collaboration

Problem

Due to the Zaca Fire that began burning in San Rafael Mountains, California in July 2007, over 200,000 acres were burned away across populated areas in extremely steep and rugged areas in the Los Padres National Forest (LPNF). Consequently, wildlife habitats suffered greatly, particularly riparian habitats. As a result, The American Bird Conservancy and Paso Pacífico partnered to answer the question, what is the best approach to rehabilitating wildlife in LPNF?

Solution

the strategic insights group was tasked in Fall 2017 to organize and facilitate a convening of over two dozen environmental and wildlife experts throughout Santa Barbara County, California, the first of its kind. The one-day event, called the Experts Workshop, aimed at determining how collaboration and revised policies could lead to an action plan to resolve wildlife rehabilitation at Los Padres National Forest. Through plenary and small group sessions, the Experts Workshop created a series of robust protocols for ideation, difficult conversations, debates and resolutions to take place among various stakeholders.

Outcomes

Partnerships. Open-dialogue. Shared resources. These are but a few of what transpired since the Workshop took place. With continued support and leadership from The American Bird Conservancy and Paso Pacífico, the convenings will serve as a long-term model for collaboration and policy-making.

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