About

TSIG culture

We offer our clients something quite different: We model the change that needs to happen in order to take your business to the next level. We make sure you’re in the driver seat for the business improvement process because we don’t tell you what to do, we show you how and guide you through the process. Embedded in all of our client engagement is coaching, which ensures a higher rate of success since we are changing the adaptive behaviors that will help you over the long haul.

TSIG values

Our values guide our individual work and collective impact:

Our team

TTai created TSIG to help clients thrive in a competitive market. He's consulted for and coached over 300 executives.
Tai Esteban Sunnanon Founder + CEO
Shimiki has been part of the strategic insights group since Day 1 and leads our campaigns with municipalities and events team.
Shimiki Stringer Senior Associate
Shazia has been with the strategic insights group since Day 1 and manages our external affairs team and helps us run events.
Shazia Mian External Affairs Manager
Sandra leads the communications team and handles all outbound strategic insights group communications.
Sandra Lee Communications Director
Ruzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Ruzanna Abrahamyan Associate
Lauryn is part of the communications team supporting strategic communications and helping us with analysis and outreach.
Lauryn Johnson Associate
Van leads the research and analytics team, proving us with benchmarking resources and tools for our clients.
Van Der-Megerdichian Associate
Charlene works with our campaign team and external affairs team, helping cities achieve their goals through ballot measures and strategic planning.
Charlene Hernandez External Affairs Coordinator
Syuzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Syuzanna Abrahamyan Associate
Sara works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Sara Abrahamyan Associate
Aram hosts the TSIG podcast and also helps with other media and research projects.
Aram Manoukian Associate
Rachel works closely with our CEO, and our communications team, to make sure we stay organized and have the right structure in place for success.
Rachel Lee Executive Assistant
Jared works on our research team and helps strategize and gathers research, benchmarking resources and tools for our clients.
Jared Baxter Researcher

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