About

TSIG culture

We are social entrepreneurs, community organizers, nonprofit leaders and social justice advocates. We believe in a work culture where everyone thrives. We work hard and we work smart. In between, we laugh and high five each other, while ensuring that our client projects are to the best standard possible.

TSIG values

Our values guide our individual work and collective impact:

Our team

Tai created the strategic insights group to help make a world a better place. He leads all aspects of the firm, including client engagement.
Tai Esteban Sunnanon Founder + CEO
Shimiki has been part of the strategic insights group since Day 1 and leads our campaigns with municipalities and events team.
Shimiki Stringer Campaigns Director
Sandra leads the communications team and handles all outbound strategic insights group communications.
Sandra Lee Communications Director
Ruzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Ruzanna Abrahamyan Senior Associate
Shazia has been with the strategic insights group since Day 1 and manages our external affairs team and helps us run events.
Shazia Mian External Affairs Manager
Lauryn is part of the communications team supporting strategic communications and helping us with analysis and outreach.
Lauryn Johnson Associate
Van leads the research and analytics team, proving us with benchmarking resources and tools for our clients.
Van Der-Megerdichian Associate
Sara works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Sara Abrahamyan Associate
Syuzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Syuzanna Abrahamyan Associate
Aram hosts the TSIG podcast and also helps with other media and research projects.
Aram Manoukian Associate
Rachel works closely with our CEO, and our communications team, to make sure we stay organized and have the right structure in place for success.
Rachel Lee Executive Assistant
Charlene works with our campaign team and external affairs team, helping cities achieve their goals through ballot measures and strategic planning.
Charlene Hernandez External Affairs Coordinator
Jared works on our research team and helps strategize and gathers research, benchmarking resources and tools for our clients.
Jared Baxter Researcher

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