About

TSIG culture

We are social entrepreneurs, community organizers, nonprofit leaders and social justice advocates. We believe in a work culture that models the strategic planning and business outcomes we acheive for our clients.

TSIG values

Our values guide our individual work and collective impact:

Our team

Tai created the strategic insights group to help make a world a better place. He leads all aspects of the firm, including client engagement.
Tai Esteban Sunnanon Founder + CEO
Shimiki has been part of the strategic insights group since Day 1 and leads our campaigns with municipalities and events team.
Shimiki Stringer Campaigns Director
Sandra leads the communications team and handles all outbound strategic insights group communications.
Sandra Lee Communications Director
Ruzanna leads our Armenian outreach team, helping clients and cities achieve their goals through community outreach and strategic planning.
Ruzanna Abrahamyan Armenian Director
Shazia has been with the strategic insights group since Day 1 and manages our external affairs team and helps us run events.
Shazia Mian External Affairs Manager
Lauryn is part of the communications team supporting strategic communications and helping us with analysis and outreach.
Lauryn Johnson Associate
Van leads the research and analytics team, proving us with benchmarking resources and tools for our clients.
Van Der-Megerdichian Associate
Sara works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Sara Abrahamyan Associate
Syuzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Syuzanna Abrahamyan Associate
Aram hosts the TSIG podcast and also helps with other media and research projects.
Aram Manoukian Associate
Rachel conducts research and analysis on complex processes and assists our CEO to maintain high-level impact.
Rachel Lee Associate
Charlene works with our campaign team and external affairs team, helping cities achieve their goals through ballot measures and strategic planning.
Charlene Hernandez External Affairs Coordinator

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