About

TSIG culture

We are social entrepreneurs, community organizers, nonprofit leaders and social justice advocates. We believe in a work culture where everyone thrives. We work hard and we work smart. In between, we laugh and high five each other, while ensuring that our client projects are to the best standard possible.

TSIG values

Our values guide our individual work and collective impact:

Our team

Tai created the strategic insights group to help make a world a better place. He leads all aspects of the firm, including client engagement.
Tai Esteban Sunnanon Founder + CEO
Shimiki has been part of the strategic insights group since Day 1 and leads our campaigns with municipalities.
Shimiki Stringer Senior Associate
Shazia has been with the strategic insights group since Day 1 and helps lead our research and policy teams and workshops.
Shazia Mian External Affairs Manager
Sandra Lee Communications Director
Ruzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Ruzanna Abrahamyan Associate
Lauryn works on social justice client projects, supporting strategic analysis and plans.
Lauryn Johnson Associate
Van works on the research and analytics team, benchmarking resources and tools for our clients.
Van Der-Megerdichian Associate
Charlene works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Charlene Hernandez External Affairs Coordinator
Syuzanna works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Syuzanna Abrahamyan Associate
Sara works with our campaign teams, helping cities achieve their goals through ballot measures and strategic planning.
Sara Abrahamyan Associate
Rachel Lee Executive Assistant
Jared Baxter Researcher

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